Top Brand 2018
In the 11th edition of the brand media-friendliness ranking, 50 brands with the best image in their industries were selected. ITAKA won the title of Top Brand 2018 among travel agencies. For the purposes of the "Press" and "PRESS-SERVICE Monitoring Mediów" reports, the materials published from July 1, 2017 to June 30, 2018 in the press, the Internet and social media were analyzed. In this year's edition, the victory of brands was determined by their strength, i.e. the number of publications about them, the range of references to the brand and the resonance index, reflecting the share of positive, neutral and negative publications in total concerning a given brand - the higher the better. The winners included PKO Bank Polski, IKEA, E. Wedel, Samsung and Coca-Cola.